Simple Formula To Change Your Broad Match To Modified Broad Match

Introduction

Broad Match and Modified Broad Match is one of the most complex and misunderstood settings in PPC advertising. We're going to show you a simple formula that will help you to make a change to improve the performance of your ads.

What is Broad Match?

Undeniably, broad match is one of the most powerful settings that can be used in AdWords to increase your clicks. But what is broad match and how does it work? Broad match allows you to target as many people as possible for as many keywords as you like. This is the reason why it's such a popular setting in PPC advertising. It can be used for keywords that have a lot of competitors, and keywords that are relatively new.

When you're setting up broad match, you're targeting people who have visited websites that are similar to the keywords that you're targeting.

What is Modified Broad Match?

In contrast to broad match, modified broad match is not as popular as it used to be. However, it's still used by many advertisers, especially those who are using broad match for the first time. It's a more sophisticated version of broad match, and is based on the keyword instead of the website. The modified broad match is used to target keywords with a lot of competitors.

There are two different types of modified broad match:

Broad match on the keyword

Broad match on the landing page

In broad match on the keyword, you're targeting people who have visited websites that are similar to the keyword.

Why Is Broad Match Important?

In addition to its popularity, broad match is important because it helps you to increase the click-through rate (CTR). It can also be used for keywords that are relatively new. When you're using broad match, you're targeting people who have visited websites that are similar to the keywords that you're targeting. This is the reason why it's such a popular setting in PPC advertising. It can be used for keywords that have a lot of competitors, and keywords that are relatively new. When you're setting up broad match, you're targeting people who have visited websites that are similar to the keywords that you're targeting. This is the reason why it's such a popular setting in PPC advertising. It can be used for keywords that have a lot of competitors, and keywords that are relatively new.

How Does Broad Match Work?

Besides broad match on the keyword, you can also use broad match on the landing page. Broad match on the landing page is similar to broad match on the keyword. When you're using broad match on the landing page, you're targeting people who have visited websites that are similar to the landing page. It's a more sophisticated version of broad match, and is based on the keyword instead of the website.

When you're setting up broad match on the landing page, you're targeting people who have visited websites that are similar to the landing page. It's a more sophisticated version of broad match, and is based on the keyword instead of the website. When you're setting up broad match on the landing page, you're targeting people who have visited websites that are similar to the landing page. It's a more sophisticated version of broad match, and is based on the keyword instead of the website.

How to Change Broad Match to Modified Broad Match

The first step is to click on "Keyword Settings" in the campaign's settings.

You'll be taken to a page that shows the keywords that you're targeting. If you click on "Modified Broad Match" in the drop-down menu, you'll be taken to a page that shows you the keywords that you're targeting.

When you're in the "Keyword Settings" page, you can change the broad match setting to modified broad match.

The next step is to click on "Keyword Settings" in the campaign's settings.

You'll be taken to a page that shows the keywords that you're targeting. If you click on "Modified Broad Match" in the drop-down menu, you'll be taken to a page that shows you the keywords that you're targeting.

When you're in the "Keyword Settings" page, you can change the broad match setting to modified broad match.

Excel formula for a fully modified BMM keyword

=CONCATENATE(“+”,SUBSTITUTE(A3,” “,” +”))

Conclusion:

This formula can be used by any advertiser, but is especially useful for the new advertiser who has not yet created their own campaigns.

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